Chief Marketing Officer Andrea Beck leads marketing strategy and operations across Alpha’s partner network, helping each practice grow while preserving what makes it unique. Her team’s work spans the full breadth of marketing, including brand strategy, digital marketing, patient lifecycle communications, analytics, agency management, and the technology infrastructure that supports scalable growth. Andrea works closely with partners, operators, leadership, and external agencies to create marketing systems that are aligned, measurable, and effective.

In her role, Andrea supports partners by helping their brands stand out in meaningful and authentic ways. She focuses on building awareness, strengthening reputation and credibility, improving patient retention, and helping every marketing investment work harder. Through collaboration, data, and thoughtful strategy, she helps practices make smarter decisions while creating stronger connections with both new and existing patients.

Andrea loves the balance of strategy, creativity, problem-solving, and partnership that her role requires. She enjoys helping practices translate their unique stories into marketing that feels authentic while also driving measurable growth. She is especially energized by bringing structure to complex challenges and helping partner teams feel more supported, confident, and equipped to grow.

Prior to joining Alpha, Andrea has worked with notable organizations including ACE Cash Express and CMO Consulting Group. Throughout nearly two decades in marketing leadership, Andrea has built a career centered around brand growth, operational strategy, and creating systems that help businesses scale thoughtfully.

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