Welcome to the New Era of Aesthetics

As the aesthetics industry officially enters its consolidation stage of growth, we’re giving practices like yours the infrastructure and capital you need to make this next era of aesthetics your best. How? STrAteGIc PARTNERShIp.

The Aesthetics Industry
Is growing up. Are you?

Our industry has officially entered its consolidation stage of growth. Through expansion, a new crop of investment-backed practices have gained more muscle, market share, and value in the last few years than in the previous decade combined.
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New Era. New Rules.
New Opportunities.

The rules have changed, so we’re changing with them. Through autonomous partnership, we’re giving practices like yours the same scale advantages of a nationwide aesthetic chain without sacrificing the freedom of solo ownership. Step into the future with allies. Make this next era of aesthetics your best.
Provider Injecting on Patient
strategic
Partnership
In our strategic partnership model, we unite independent med spas across the nation into a cohesive entity. Each retains its individual identity and autonomy while benefiting from collective advantages such as volume discounts, cost efficiencies, increased profitability, and resource sharing.
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Undeniable
Muscle
What kind of resources? Alpha’s strategic partnership is funded by private equity and supported by our internal growth incubator. Which means our partners get instant access to capital, operations, recruiting, marketing, legal, technology, business strategy, and more. Grow without restraints.
Founder of HTB Amanda Holden MD Injecting lip filler on patient
Infinite
Upside
When we partner, we give you upfront cash to merge your practice under Alpha's umbrella, then you become an owner in Alpha. It's like trading in your single stock for a mutual fund: as Alpha grows, your equity position becomes more valuable (and less risky) than if you owned 100% of your practice.

OUR TEAM

REFINED AESTHETICS
PARTNER 003

GROW
WITHOUT
PAINS

Corner the
Market with
Better Patient
Experience
We take HR, legal, accounting, and <insert painful back office work> off your hands. You take more time on what matters most: like innovating, actualizing, and deepening the bonds between you and your patients.
Attract, Retain
and Grow the
Best Talent
Find the best. Keep the best. And never get poached by Big MedSpa again. How? On-demand training (Alpha Academy), employee bonus programs, and our signature Pathway to Partnership™ program.
Give Your
Practice
Instant Allies
Partner with a diverse group of practice owners and aesthetic industry experts, all invested in each other's success. Share insights, expertise, techniques, and strategy. And never go at it alone again.
Scale Your
Marketing
Resources
What got you here won’t get you there. You need budget, scale, experience, speed, and sophistication to win in the era of consolidation. So we built our own in-house agency. And it’s all yours.
Become More
Resilient to
Price Competition
Since Alpha is a group of practices under one corporate umbrella, everyone benefits from economies of scale. Secure volume discounts, lower costs, and higher margins so you can price competitively at a profit.
Innovate Faster
with Better
Technology
We’re building proprietary software that connects all Alpha practices: identify overlooked market demand, benchmark performance nationally, innovate faster, and use data to level up in ways you never could before.
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PARTNER 002

HOW IT WORKS

We give you cash and Class-A shares for 100% of your practice and merge it under Alpha’s umbrella.
001
PARTNER WITH ALPHA
Receive cash for the entirety of your practice and integrate it into Alpha's network. You'll also gain Class A ownership shares in Alpha, which comes with significant financial benefits and the potential for substantial growth.
002
Keep Your
Independence
Maintain your team, brand, vision, autonomy, and ownership mindset as an independent unit—only now with more support. Autonomy is correlative with success. And you've earned it.
003
Eliminate
Growth
Barriers
We offer a menu of resources, tools, capital, and strategic advisement so you can grow without restraints. Use all of it. Use some of it. Either way, you play Batman, we'll play Robin.
004
Build
Competitive
Walls
Build walls against competition with lower costs, higher margins, increased profit, more muscle, and the support of a growing network of industry experts.
005
Reach
Your Goals,
Faster
As Alpha expands its network of practices while working with you to grow yours, your retained equity position becomes exponentially more valuable than solo ownership. The future you wanted, faster.

WHO ARE YOU?

Partnership isn’t for everyone. But if the next stage of your career includes one of the three goals below, let's talk.

Security
De-risk ownership as the industry steps into a new stage with new market conditions.
Growth
Stay hungry. We'll remove all roadblocks in your way—from business strategy to capital to marketing.
Freedom
Tired of being the lynchpin of your entire business? Enlist an ally: keep your weekends and life without sacrificing your career.

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Who's Backing Us?

Alpha is backed by the Thurston Group—a private equity firm that specializes in healthcare consolidation. They wrote the book on strategic partnerships. Together, we’re bringing the same approach to aesthetics.

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2012
Fairfax, VG
pArtNer
009
Dontage

Stronger
Together

LET'S TALK
993 Governor Dr #101 El Dorado Hills, CA 95762
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