EPISODE

055

The Great Friends Podcast
WITH JOHN WHEELER
Mastering Med Spa Operations and Growth Strategies
The Great Friends Podcast
WITH JOHN WHEELER
Mastering Med Spa Operations and Growth Strategies

In this insightful episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, dives into a rich conversation with Kelly Pennington, a seasoned consultant in the aesthetics industry. Formerly from Galderma, Kelly brings over two decades of experience to the table, now focusing on operations consulting, aiding medical practices and companies in optimizing their internal processes.

Listeners will be drawn into Kelly’s journey from her extensive background in sales and operations to her current role, where she leverages her deep industry knowledge to guide practices on improving their operational efficiencies and staff training. She discusses the transition from corporate roles to consulting, highlighting her strategic involvements with startup companies like Novastique, and shares invaluable insights on what practices should look for in a sales representative and how to maximize those relationships for business growth.

Kelly’s expertise in navigating the complex landscape of medical aesthetics shines through as she articulates the significance of understanding market needs and using data-driven strategies to enhance practice operations. Her approach to consulting emphasizes the importance of tailored solutions that resonate with the unique needs of each practice, ensuring they not only survive but thrive in a competitive market. This episode is a must-listen for anyone in the medical aesthetics field looking to elevate their operational strategies and gain perspective from one of the industry's seasoned veterans.

Kelly Pennington
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Kelly Pennington

Kelly Pennington is a seasoned professional in the aesthetics industry with over a decade of extensive experience. She recently founded Key Consulting, where she leverages her expertise to assist aesthetic practices in enhancing their operations and strategic growth. Prior to starting her consulting firm, Kelly served as the Vice President of Operations at Advanced MedAesthetic Partners (AMP). Her significant role at AMP followed a successful ten-year tenure at Galderma, where she excelled as an Area Sales Director. Kelly's deep industry knowledge and operational acumen make her a valued consultant and partner to med spas looking to thrive in the competitive aesthetics market.

You'll learn

  • How to optimize med spa operations for better efficiency
  • How to engage effectively with sales reps to enhance your med spa offerings
  • How to analyze and utilize data to target your local market effectively
  • How to set clear expectations for your team to improve performance
  • How to manage product lines to maximize profits and reduce waste
  • How to implement the best training and development practices for your staff
  • How to create a unique value proposition to differentiate your med spa
  • How to leverage relationships within the industry to benefit your business
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    Barbarino Surgical Arts

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    Mastering Med Spa Operations and Growth Strategies
    Kelly Pennington
    EP
    055