Rebekah and Janelle dive deep into one of the most underestimated marketing tools in the med spa world: events. From small, intimate gatherings to large-scale anniversary parties, they explore how different formats serve different goals—and why not every event needs to be a massive production.

They start by dissecting the ever-popular lunch-and-learns, showing how a focused, low-lift event can drive awareness and bookings without overwhelming your team or budget. Webinars get a spotlight too, especially for their ability to educate existing patients with minimal effort. The duo stresses the importance of tying every event to a clear “why” and being intentional about timing, vendors, and messaging.

Janelle shares real-life success stories about local partnerships, yoga studio raffles, and how QR codes replaced the old-school raffle box. Rebekah lays out a full playbook for planning big events—covering everything from vendor support and staffing to incentives, gift bags, and alcohol policies. They break down how to keep your promotions strategic and avoid discounting services that are already selling well.

‍