When it comes to growing a med spa, your retail offerings and vendor relationships can be powerful assets—or missed opportunities. In this episode of Operation Med Spa, Rebekah and Janelle dive into what it really takes to make these areas work for your business.

They start with the basics: every med spa should carry retail products, but not just anything. What matters is curation. From moisturizers and retinols to growth factors and exosomes, the focus should be on products that genuinely support and extend in-office treatments. Rebekah compares it to reconditioning a leather couch—you can’t expect the cushion to hold up if you neglect the surface. Without effective take-home care, patients' investments go unprotected.

But carrying the right products is only half the equation. The conversation shifts to vendor relationships, where the real value lies in preparation and partnership. The most productive reps come with an agenda, understand the clinic’s pain points, and offer solutions that align with practice goals. In contrast, unscheduled pop-ins and overloading staff with irrelevant details can make even well-intentioned reps feel like a burden.

Rebekah and Janelle share practical insights into how managers and reps can collaborate more strategically. From evaluating SKUs annually to training staff with purpose, this episode outlines how to avoid retail overwhelm while still offering a powerful, shoppable experience for patients.