Andrea infuses entrepreneurial energy into company initiatives while harnessing her enthusiasm for progress with a passion for data analysis to drive informed decision-making. These qualities make Andrea an indispensable resource for both the scrappy startup and the established organization seeking new opportunities for aggressive growth. With 15 years of experience spanning multiple industries and disciplines, Andrea embraces a holistic approach to marketing management that underscores the importance of ensuring data hygiene, adopting the right technologies to plan, execute and measure campaign performance, and embracing a test program that empowers the organization to continually optimize across all customer touch-points. The past several years of consulting have offered Andrea many new avenues through which she can share her skill set with a multitude of companies who are eagerly seeking to embrace innovation and achieve their growth goals.