In this episode of Holding Time Back, Dr. Amanda Holden sits down with powerhouse marketing strategist and esthetics industry insider Leslie Tracey. As the CEO of Diamond Hands Media and founder of Tracy Donovan, Leslie brings a unique mix of creativity, brand clarity, and business savvy that has helped elevate the way esthetic businesses show up in the world.

From her early days in a big Jamaican-American family to running a boutique financial practice and speaking on major stages, Leslie's journey is anything but ordinary. She shares how her path through HR, sales, and financial services unexpectedly prepared her for a career in esthetic branding — and how those twists and turns led to the launch of Diamond Hands Media alongside her partner.

Leslie and Amanda dive deep into the power of consistency, why personal branding starts with your legacy, and how esthetic providers can move beyond copycat content and stand out with purpose. Leslie unpacks how she helps clients reverse engineer their brand presence, identify their ideal audience, and create content that actually speaks to their goals — not just trends.

From interns to omnichannel strategy, she shares real-world tips on how to level up your digital presence without burning out. Whether you're just starting out or ready to scale, Leslie reminds us that clarity and authenticity are the foundation of any brand that lasts.