In this episode of Med Spa Marketing Group Chat (MSM), Kevin and Mitch unpack the evolving role of AI in med spa marketing, exploring how it’s shifted from futuristic fear to daily utility. What begins as a lighthearted conversation about AI taking over the world quickly turns into a deep dive on how marketing professionals can use these tools to save time, improve workflows, and drive better results.

The duo reflect on the early days of ChatGPT experimentation—complete with emoji-filled copy and awkward prompts—and contrast it with how they now approach ad copy with strategy, structure, and avatar-based insights. Mitch shares his process of guiding AI to write Facebook-compliant ads by building emotional depth, targeting specific demographics, and avoiding banned phrases that can get accounts shut down.

Kevin brings up how AI tools like 11 Labs and Photoshop’s generative fill have transformed the content creation process, from video editing to image manipulation. They also discuss the broader implications of AI in lead response automation, copywriting, coding, and even customer service—highlighting tools like Deep Search, Fathom, and Go High Level as essential pieces of their marketing tech stack.

The conversation takes a philosophical turn as they explore the balance between AI efficiency and human creativity. Kevin argues that while AI can scale output, it can't replicate the nuance, absurdity, or emotional intelligence that makes human storytelling so compelling. They both agree: the future belongs to those who learn how to prompt well and layer their own voice into the output.

Packed with personal anecdotes, real workflows, and tactical insights, this episode shows how AI isn’t replacing marketers—it’s making them more powerful, more productive, and more creative than ever before.

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