What if you could generate twice the revenue of SEO with zero monthly upkeep? That’s the question Mitch and Kevin explore in this data-backed episode focused on the high-leverage potential of Google Business Profile (GBP) optimization.

Using real dashboards from current med spa partners, the team compares GBP performance with ongoing SEO retainers—and the results are hard to ignore. In one case, a properly optimized GBP listing brought in over $76,000 in revenue in two months, more than double the output of an SEO-managed website over the same time period. The kicker? GBP required just a one-time setup and minimal upkeep, primarily via reviews and basic profile hygiene.

They discuss how BrightLocal helps benchmark GBP performance geographically, showing how visibility across a 9-mile radius can skyrocket simply by updating service listings and syncing keywords with your homepage. Mitch breaks down the core components of a well-optimized GBP: a complete services list, localized service descriptions, and regular review collection. They also explore how to roll this out across multiple clinic locations and track its impact over time.

But this isn’t an argument to ditch SEO. It’s about identifying where your next 10X return might come from with the least effort—and GBP may just be the most overlooked lever in the med spa marketing world today.

If your team is investing thousands in blog content while your Google profile sits untouched, this episode might change your mind.

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