
In this episode of Med Spa Marketing Group Chat, Lauren, Bekah, and Katrina dive into the exciting world of social media content creation for med spas as the summer season kicks off. They explore the latest viral trends, like the “propaganda” audio, which allows med spas to have fun while educating their audience on important topics like SPF, Botox, and more. This trend is a great way to engage followers with minimal effort while still providing valuable information.
The hosts also touch on another trending audio: the six-syllable challenge, which has been making waves. It’s a simple, effective post that’s perfect for busy practices looking to create lighthearted content. They also chat about the “holy airball” trend, offering a fun, sarcastic way to correct misinformation and educate followers in a creative and entertaining manner.
With Acne Awareness Month in full swing, the team shares tips for promoting acne treatments like microneedling and HydraFacial. They emphasize the power of before-and-after photos and how sharing real client transformations can help boost engagement and drive interest in these treatments.
As summer heats up, the hosts also share their go-to skincare products, including ColorScience's sunforgettable SPF powder, which can be applied over makeup for all-day sun protection. It’s a great way to keep your clients safe from UV rays while keeping their glow intact.
Packed with content ideas, marketing tips, and insights on how to make the most of summer trends, this episode is a must-listen for med spas looking to stay ahead of the game.