Med Spa Marketing Group Chat returns after a long break and Kevin and Mitch bring a new voice to the mic. Julia joins the episode as Alpha’s new comms and social creative. The conversation starts with a milestone that feels personal. The new Holding Time Back website is live. Kevin shares why this launch matters. HTB was one of Alpha’s earliest partners and the site has been a long time coming.

They walk through what makes the new site feel like the practice. Real patient photography replaces stock images. San Diego locations show up in the visuals so the brand feels instantly familiar. The team also builds the site around four ethos pillars that can be referenced across provider pages and treatment pages: laid back luxury, holistic beauty, refined care, and effortless confidence. Mitch calls out how the design avoids a templated feel. The goal is not to copy and paste a layout. The goal is to make each brand feel like itself.

Then the episode pivots into reporting. Mitch explains what a database reactivation campaign is and why SMS opt in is the foundation. He shares that one recent campaign drove 558 visits and $371,000 in revenue by offering a “new to you” service and keeping the message personal. Not brand to customer. Person to person.

Provider centric marketing gets a more nuanced take. The team shares why introducing the provider early can reduce cancellations and improve performance. They also name the risks, especially when a provider leaves or when budget decisions create internal tension.

They close with a favorite system fix: missed call text back. One automated message recovers lost opportunities by starting the conversation the moment a call is missed. The takeaway is simple. The best growth levers often come from plugging operational leaks, not only adding more ad spend.

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