Araceli San Juan’s journey into aesthetics started with something deeply personal—her own lips. At just 20 years old, she took the plunge into injectables and discovered not just a boost in confidence, but a calling. That transformation would eventually lead her to open Snatural Medspa in Scottsdale, Arizona, a space built not just on beauty, but on education, authenticity, and heart.

In this episode, Araceli reflects on the early days of her career and why she made the decision to become fully credentialed before touching a single patient. At a time when illegal or underqualified injectors are becoming more common, Araceli knew she wanted to do things the right way. That mindset shaped every step of her journey—through schooling, mentorships, and advanced training across the country.

Her approach to launching Snatural was anything but passive. Before the medspa ever opened its doors, Araceli was already building her brand. Whether at the gym, the pool, or among friends and family, she was always talking about her vision. That grassroots energy carried her through to a sold-out grand opening, complete with a food truck, music, champagne, and a welcoming space that reflected her personality.

Now months into her practice, Araceli is focused on being fully booked, not on scaling fast. Her definition of success is rooted in doing what she loves—connecting with people, creating confidence, and growing her business organically. She speaks candidly about not being “salesy,” choosing to stay in her zone of passion, and one day bringing in other providers to fill in the gaps she’s not as drawn to.

What truly stands out is Araceli’s belief in community over competition. She credits her mentor Charles in Scottsdale for guiding her path and reminds others in the industry that mentorship is key. For Araceli, it’s not about chasing money—it’s about doing what you love and letting the results follow.

To hear her full story and how she built Snatural Medspa from the ground up, tune into the full episode of MedSpa Owners Playbook.