Katrina Long, owner of Summit Medical Spa in Utah, has built something unique in a highly competitive space. What began as a day spa focused on massage and post-op lymphatic drainage has grown into a trusted med spa with two thriving locations. Her approach blends clinical excellence with a strong cultural foundation, creating an environment where both staff and clients feel genuinely supported.

In this conversation, Katrina shares the story of that evolution—from discovering the world of medical aesthetics to realizing there was more she could offer both her team and her clients. As their loyal client base began seeking treatments beyond the scope of a day spa, Katrina saw an opportunity to expand. Instead of sending clients elsewhere for services like PRP and hormone therapy, she brought those offerings in-house, giving her estheticians new ways to grow professionally while elevating patient care.

But the journey hasn’t been easy. Katrina speaks candidly about the hurdles of bootstrapping the business, including leveraging her home and being turned down by banks. It’s a familiar story for many private practice owners, and her resilience is a powerful reminder of the determination it takes to build something from the ground up. Despite the challenges, Summit Medical Spa has become a place that providers want to join and clients trust—largely thanks to the culture Katrina has cultivated around continued learning, diversity, and authenticity.

She also touches on the shifting trends in aesthetics, noting a growing demand for more natural, holistic care. Summit’s unique foundation in massage therapy and lymphatic drainage puts them at the forefront of this movement. Even local plastic surgeons have taken notice, referring patients to Katrina’s team when their own practices can’t meet the need.

From strategy to soul, Katrina’s story reflects the passion and grit it takes to grow a med spa that stands out in a crowded market. Her approach offers a thoughtful blueprint for other owners navigating their own growth journeys.

Watch the full video to hear more from Katrina Long and her experience building Summit Medical Spa.