In this episode of Med Spa Marketing Group Chat, Bekah and Katrina dive into the jam-packed month of May, filled with opportunities for creative marketing and meaningful engagement. From Mother's Day to National Nurses Week, Skin Cancer Awareness Month, and even Cinco de Mayo, the duo highlights ways med spa owners and marketers can plan their promotions and content around seasonal moments that truly resonate.

They explore how to build compelling campaigns, like skincare product raffles, hydrafacial packages, and retail sales that speak directly to client needs. The conversation is full of fun, from Star Wars puns for May the 4th to taco-themed Botox captions. Bekah and Katrina also share trending Instagram Reel formats, including team appreciation edits and patient transformations, plus a game-changing review of Instagram’s new editing app, Edits.

Whether you're planning promos, building a content calendar, or just looking for some creative energy, this episode is packed with inspiration for the season ahead.