We didn’t start out as data nerds — but after years of trial, error, and frustration, we’ve learned that if you’re not tracking, you’re guessing. And in med spa marketing, guessing is expensive.

In this episode, Kevin and Mitch dive deep into the reality of performance data and what it takes to go from disconnected spreadsheets to a fully integrated dashboard system that actually makes sense. From navigating HIPAA-compliant systems that don’t play nice with each other to wrangling over 120 KPIs across multiple brands, we share the behind-the-scenes process of building a real-time, visual reporting structure that’s powerful, scalable, and shockingly affordable.

We also unpack the common challenge every marketer faces: balancing doing the work with reporting on it. It’s a constant tug-of-war — and often feels like choosing between impact or proof. But what if you could have both?

You’ll hear how we took a $20K/month data dashboard problem and, with the help of AI tools like ChatGPT and Looker Studio, cut it down to $120/month — while maintaining 80% of the functionality. This isn’t a tech tutorial; it’s a real look at how scrappy thinking, intentional tracking, and smart systems can give you the clarity and leverage you need to grow.

Whether you’re drowning in disconnected reports or trying to prove the ROI of your marketing initiatives, this episode will help you see what’s possible when data becomes visible — and actionable.

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